Sheet Lawton
Posted in Bed Comforter Sets on 02/12/2004 09:42 am by admin
How to Create the “VIP Experience” for Your Clients with a Welcome Packet
When you start working with a new one-on-one or high-end client you want to set the scene for your relationship together and make them feel that they really have made the right choice in deciding to work with you – even though YOU know that they have!
Whether you’re a coach, VA, or other service professional when you work one-on-one with your high-end clients you need to develop the “VIP experience” so that your clients feel that they are more than “just another client”. This goes beyond the professional, courteous, customer service that is part of your business but extends into the “experience” of your business – it’s about how you make your clients feel and the experience they get as a result of working with you.
One of ways in which you can do that is to develop a Welcome Packet that you give to your client as soon as you’ve agreed to work together. A Welcome Packet is a document – it can either be printed and mailed or digital and emailed – that you send out to your new clients when they sign up to work with you, and cements the relationship you are about to have with them.
Each business owner’s Welcome Packet is going to be different, depending on their business and what they want their clients to know, but what I’d like to share with you today are some key elements for including in your Welcome Packet. You don’t have to include all of these in your own, simply use this as a guide for developing your own unique Welcome Packet:
1. Welcome Note from You: when your client opens their Welcome Packet make the first thing they see a welcome note from you. Introduce your business and tell them how you help clients – I know they may already know this from your initial conversation with them, but it helps to reinforce their decision.
2. Personal Note: include some personal tidbits about yourself, your background, and your story, i.e. how you came to be a solo service professional. If you can, add an informal picture so your clients get to see the person, not just the business owner. This will help to cement the relationship going forward as they’ll feel they’re getting to know you already.
3. Enrollment Form/Project Booking Form: depending on your profession you may have an enrollment form if you’re signing up a client to one of your coaching programs, or a project booking form if you’re a VA. On this form have space for your client to fill in all their details and a place for them to sign so that they can fax this back to you – and include all the details about your program/service that you’ve already discussed. This confirms the arrangement you’ve both made, and both parties know exactly what they’re signing up for.
4. Terms & Conditions: okay, this isn’t exactly exciting reading material but it’s very, very important. It sets out specifically what your terms and conditions are, i.e. payment policies, payment methods, confidentiality etc. etc. Now this part will very much be unique to your business, and if you’ve had something formal drawn up by an attorney make sure you include that here too.
5. Credit Card Authorization Form: you want to get paid, right? Be sure to include this form on a separate page so that your client can fax back their credit card details to you. And I *highly recommend* that you tell your client to fax or mail this form to you, and not email it. Why? Because this is confidential information and standard email is not secure – think in terms of a postcard being sent through the mail; anyone can read it!
6. Policies & Communications: this part is important because it sets the boundaries for your business. It lets your clients know, amongst other things, how and when they can communicate with you i.e. you can state that phone calls must be scheduled in advance or you’ll only take calls between certain hours – you don’t want clients calling you at eight o’clock on a Sunday evening, do you? And if you’re a VA it might include some information about how you schedule work priorities, handle urgent requests etc.
7. Additional Services/Programs: this can also be a good way to let your clients know about other services, products, and programs that you offer – just a one page sheet is enough to give them a taste of how else you can help them.
Oh… and one other point about creating your Welcome Packet – make sure it’s professionally laid out and presented – it all goes towards creating the “VIP experience” for your clients.
About the Author
Office organization expert, Tracey Lawton, teaches professional speakers, coaches, and authors how to operate an efficient, organized, and profitable business. Learn how to create an efficient and organized office in 7 EASY steps, and receive free how-to articles at http://www.OfficeOrganizationSuccess.com
|
|
Ralph Lauren LAWTON 400tc~.4 pc. KING SHEET SET~ BNIP~.GARNET~ Free S&H ~ $119.00 |
|
|
Ralph Lauren Lawton Berry Red King Flat & Fitted Sheet 2 Pieces NEW 1st Quality $99.99 |
|
|
RALPH LAUREN LAWTON PEONY PINK 4PC QUEEN SHEET SET 400TC $79.95 |
|
|
RALPH LAUREN LAWTON FULL FITTED AND FLAT SHEET – NIP – 1Q $60.78 |
|
|
Ralph Lauren Lawton Pearl Full Flat Sheet & Pillowcases 400tc NIP $59.00 |
|
|
Ralph Lauren – LAWTON – FLAT Sheet – King – White -400tc Brand New! $44.99 |
|
|
Ralph Lauren – LAWTON FLAT Sheet – Queen – Pale Yellow Daffodil- NEW! $42.99 |
|
|
Ralph Lauren – LAWTON FLAT Sheet – Queen -Champagne (Tan) – 400tc New! $42.99 |
|
|
Ralph Lauren LAWTON BERRY 2 KING Pillowcases NEW 400 TC $44.99 |
|
|
RALPH LAUREN LAWTON MEADOW QUEEN FLAT SHEET SOLID 400TC $39.99 |
|
|
RALPH LAUREN KING SHEET FLAT LAWTON WHITE 400 TC RETAILS 95.00 $42.00 |
|
|
Ralph Lauren – LAWTON FLAT Sheet – Queen – Lilac (Lavender) – 400tc Brand New! $35.99 |
|
|
Ralph Lauren Lawton 400TC Queen Flat Sheet Hunter Supima new $35.99 |
|
|
RALPH LAUREN Lawton Pale Sage green KING Flat Sheet NIP $45.95 |
|
|
LAUREN RALPH LAUREN Lawton Queen Size White Fitted Sheet -Repackaged $35.00 |
|
|
Ralph Lauren – Lawton Pillowcases – PAIRS – Std and King – Many Colors – New! $44.99 |
|
|
RALPH LAUREN LAWTON HUNTER QUEEN FLAT SHEET *1st & NEW* OLIVE GREEN $44.00 |
|
|
1Q RALPH LAUREN Lawton 400tc WHITE standard pillowcases crisp clean NIP 400TC $39.00 |
|
|
1Q RALPH LAUREN Lawton 400tc LILAC king pillowcases crisp and clean NIP 400TC $39.00 |
|
|
RALPH LAUREN Lawton KING Extra Deep Fitted Sheet DAFFODIL Pale Yellow 400TC NIP $42.95 |
|
|
RALPH LAUREN Lawton KING Extra Deep Fitted Sheet LILAC 400TC 18″ Deep Mattress $42.95 |
|
|
RALPH LAUREN Lawton KING Extra Deep Fitted Sheet HAZELNUT Brown 400TC 100% Cottn $42.95 |
|
|
RALPH LAUREN Lawton Garnet KING Flat Sheet NIP! $41.95 |
|
|
NWT RALPH LAUREN Lawton Garnet king flat sheet $95. $39.99 |
|
|
Ralph Lauren LAWTON 400tc FULL flat sheet “PEARL” BNIP ~ FREE S&H ~ $39.95 |
|
|
RALPH LAUREN Lawton KING Flat Sheet LILAC 400TC 100% Supima Cotton $39.95 |
|
|
RALPH LAUREN Lawton KING Flat Sheet AZURE Blue 400TC 100% Supima Cotton $39.95 |
|
|
Ralph Lauren Lawton King Flat Sheet – Cream $39.34 |
|
|
Ralph Lauren Lawton King Flat Sheet – Bridle $39.18 |
|
|
Ralph Lauren – Lawton Pillowcases – PAIRS – Std and King – Many Colors – New! $38.99 |
|
|
Ralph Lauren – Lawton Pillowcases – PAIRS – Std and King – Many Colors – New! $38.99 |
|
|
Ralph Lauren – Lawton Pillowcases – PAIRS – Std and King – Many Colors – New! $38.99 |
|
|
Ralph Lauren – Lawton Pillowcases – PAIRS – Std and King – Many Colors – New! $38.99 |
|
|
Ralph Lauren LAWTON Standard Pillowcases 400tc.~ LILAC~ BNIP~Free S&H $37.99 |
|
|
Ralph Lauren LAWTON Standard Pillowcases 400tc.~ BRIDLE~ BNIP~37.99~ FREE S&H~ $37.99 |
|
|
RALPH LAUREN Lawton QUEEN Fitted Sheet LILAC 400TC Extra Deep Fits 18″ Mattress $37.95 |
|
|
RALPH LAUREN Lawton QUEEN Flat Sheet CREAM 400TC 100% Supima Cotton $37.00 |
|
|
Brand new Ralph Lauren Lawton King Flat Sheet – Garnet $36.69 |
|
|
2 New Ralph Lauren std Lawton Pale Sage pillowcases $29.99 |
|
|
2 New Ralph Lauren king Lawton Hazelnut pillowcases $29.99 |
|
|
NIP RALPH LAUREN LAWTON 400TC LILAC FULL FLAT SHEET $55 $29.99 |
|
|
RALPH LAUREN LAWTON WHITE QUEEN FLAT SHEET NIP $35.95 |
|
|
RALPH LAUREN Lawton FULL Fitted Sheet MEADOW Green 400TC Extra Deep 100% Cotton $35.95 |
|
|
RALPH LAUREN Lawton FULL Fitted Sheet GARNET Wine 400TC Extra Deep 100% Cotton $35.95 |
|
|
Ralph Lauren – LAWTON FITTED Sheet – Twin -Champagne (Tan) – 400tc New! $24.00 |
|
|
New Ralph Lauren Lawton Queen Flat Sheet – Garnet $35.19 |
|
|
RALPH LAUREN Lawton QUEEN Flat Sheet LILAC 400TC 100% Supima Cotton $35.00 |
|
|
RALPH LAUREN Lawton Pearl TWIN Flat Sheet NIP! $34.95 |
|
|
RALPH LAUREN LAWTON MEADOW GREEN KING PILLOWCASES NIP 400TC $33.96 |
|
|
New Ralph Lauren Lawton Queen Flat Sheet – Bridle, Brown $33.78 |